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Visual identity

One brand. Many points of contact.

A shared visual direction across print, wraps and promotional materials.

Visual identity

People may encounter your brand on a business card, a vehicle or at an event. Each format requires adaptation, while retaining shared references: logo, colours, typography and tone.

Start with your identity files and guidelines. Adapt the layout to viewing distance and available space. A message that works on paper may need a shorter version on a display.

Review the materials together before production. Consistency is about making the brand recognisable in every setting, while adapting the design to each format.

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