A good project starts with a clear brief.

Start with the goal: what should people notice, understand or do? A brochure, an exhibition stand and a wrapped vehicle serve different contexts. That context helps us choose a suitable direction.

Gather the essentials in one place: audience, setting, dimensions, quantity, indicative budget and deadline. Include your visual identity and references, explaining what you like about them.

Leave room for discussion. A clear brief needs to make the requirement understandable. From there, we can explore options and next steps.